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This Shinola ‘Sea Creatures’ Watch Is Made From Recycled Ocean Waste



This Shinola 'Sea Creatures' Watch Is Made From Recycled Ocean Waste

One man’s trash is another man’s treasure, or in the case of the new Shinola Sea Creatures Detrola, ocean waste is now one seriously stylish, sustainable watch. 

Shinola has always had a penchant for offering up some of the most versatile and forward-thinking watches for the timepiece enthusiast, but the brand’s latest effort takes it to another level.

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Working with #tide, Shinola crafted the sporty and durable watch case and strap from 100 percent sea-bound plastic waste. It’s Shinola’s first recycled goods timepiece, with great looks and plenty of sustainability at the forefront.

#tide’s efforts to target plastic waste above and underwater goes beyond typical recycling efforts: They’ve saved more than 15 million plastic bottles from harming the world’s oceans, and in doing so have created a material well-suited for a premium watch.

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#tide works with local fishermen in Ranong, Thailand, who are trained and paid fairly to gather and sort ocean waste in an area that needs it the most. The fact that the result can be made into a durable and stylish accessory is a huge win for the planet as well as watch enthusiasts everywhere.

The 40mm case diameter is nicely sized for most wrists and most on-the-water summer activities. The case is rated for water resistance of 328 feet and features a stainless steel core, an Argonite 715 motor, and a bezel insert. 

The woven strap is vibrant and sporty, and other touches nod to the ocean itself, too. You can see the submarine hatch caseback as well as the subtle, wavey texture of the dial and strap. Both are great reminders to protect our oceans.

The Shinola Sea Creatures Detrola Collection’s first iteration is only the start. There will be four more colorways later in June. 

The watch, which retails at $450 is a great value for money and can be worn both on and off the water. 

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